The Designer's Handbook of Colors

Color Preferences by Gender

The universally most favored color, by men and women, is blue!
#99ccff
#3399ff
#0099ff
#0066ff
#0066cc
#003399
#0033ff
#0033cc
#003399
#6699cc
#336699
#003366

"ALTHOUGH A PERSON may feel that his particular likes and dislikes for color are personal to him --a part of his spiritual make-up--an astonishing similarity of preferences is noted when thousands of opinions are analyzed. Even the elusive qualities of beauty seem to follow universal laws."

(Faber Birren, Color Psychology and Color Therapy)

Colors Preferred by Men

Colors Preferred by Men

Colors Preferred by Women

Colors Preferred by Women

The data for the above pie charts has been obtained from Joe Hallock's Color Assignment.


Previous: Universal Color Associations
Next: Color Tools & Testers

Web Design Essentials

  • Web Design Essentials
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  • Screen Resolutions and Usability
    The elementary design challenge.
  • The Designer's Handbook of Colors
    The meaning and psychology of colors, including the best color tools and usability testers.
    • Universal Color Associations
    • Color Preferences by Gender
    • Color Tools & Testers
    • Further Reading
  • How Much Google Can You Kiss?
    Healthy basics of search engine optimization, plus whether to relax or start a revolution.
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And now for something completely different

My ♥ recommendations
for obviously subjective reasons:

♦ Ego Dialogues
♦ Deep Spirits
♦ Top Tip Spot
♦ GamesLark
♦ GamezArena
♦ Homdor

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