The Designer’s Handbook of Colors

Color Preferences by Gender

The universally most favored color, by men and women, is blue!

#99ccff

#3399ff

#0099ff

#0066ff

#0066cc

#003399

#0033ff

#0033cc

#003399

#6699cc

#336699

#003366

“ALTHOUGH A PERSON may feel that his particular likes and dislikes for color are personal to him –a part of his spiritual make-up–an astonishing similarity of preferences is noted when thousands of opinions are analyzed.
Even the elusive qualities of beauty seem to follow universal laws.”

(Faber Birren, Color Psychology and Color Therapy)

Colors Preferred by Men

Colors Preferred by Women

The data for the above pie charts has been obtained from Joe Hallock’s Color Assignment.

Next: Color Tools & Testers

Designer’s Handbook of Colors
Universal Color Associations ✤ Color Preferences by Gender ✤ Color Tools & Testers ✤ Further Reading